The business as usual approach to social media by outdoor and environmental groups are ceding ground to right wing groups on important issues with young voters
As the comms director for a national environmental nonprofit, this should be mandatory reading for comms (and leadership) staff. We (the collective "we" of nonprofits) waste hours and hours of staff time "managing" social media, which ultimately results in boring, milk toast content that no one sees or engages with just so we can say we "did" social media. I have a hunch that we are ultimately afraid to actually grab people's attention because then we might receive criticism and lord, left leaning nonprofits are TERRIFIED of receiving criticism. But you know who aren't afraid of criticism? Right wing advocacy groups. So they win on content, messaging, and branding. Every. Single. Time.
As the comms director for a national environmental nonprofit, this should be mandatory reading for comms (and leadership) staff. We (the collective "we" of nonprofits) waste hours and hours of staff time "managing" social media, which ultimately results in boring, milk toast content that no one sees or engages with just so we can say we "did" social media. I have a hunch that we are ultimately afraid to actually grab people's attention because then we might receive criticism and lord, left leaning nonprofits are TERRIFIED of receiving criticism. But you know who aren't afraid of criticism? Right wing advocacy groups. So they win on content, messaging, and branding. Every. Single. Time.
Really great stuff, Len. Looking forward to part 2.
This is brilliant - thank you for writing.